What better way to celebrate the beginning of summer than with perhaps the most inspiring ski promo since last year's Alberta subway "you are the ad" campaign?
This one's from Irish winter holiday operator DirectSki.com. During the winter months, they placed these die-cut flyers on car windshields overnight, and if mother nature cooperated, the next morning's snowfall or frost converted the slanted glass into slopes, creating countless Pow! moments in parking lots and city streets.
Inspired, brilliant and effective. Not expensive either. Ah yes, little things indeed mean--and impact--a lot. (Much thanks, Slumlord Amin!)