Tomorrow's the day.
Pow! rocks the bay.
Brian Caulfield writes in Forbes about the anxiously-awaited Surprises from the always-Surprising Apple at its Worldwide Developers Conference in San Francisco tomorrow. Says he:
"That's because Apple isn't in the computer business, it's in show business. The only question: What act are we in?"
Brilliant. In more ways than one, Steve Jobs and co. are after my heart. Delivering a consistent flow of Surprise. Constantly expanding the boundaries of delightful extremes. Generating the Battle Cry of Surprise, namely "What Will They Think of Next?" As Caulfield goes on to explain:
So let's see what transpires...
By the way, Apple ain't the only digital behemoth exploiting the power of Surprise. Take a gander at the opening minutes of Google VP of Engineering Vic Gundotra's intro of Google Wave. Man, if the word "Surprise" was the F-bomb, this would be like watching an episode of The Sopranos: