A little dicey, but man, the Pow! factor on this is incredible.
Chris Fitch, who ran TalkTalk's "put-pocket" squadron, said the campaign was designed to “give something back for a change” to cash-strapped consumers."Every time I put money back in someone's pocket I feel less guilty about the fact I spent many years taking it out.”
Apparently, the London police ain't too fond of the initiative,(well, what did ya expect?), but here at Surprise Central, we raise a toast to TalkTalk, particularly for the textbook following of Surprise-generating tactic #5 "Look In The Rear-View Mirror" (all nine of which are featured here, by the way).