Uh, where was I last year when this was all the rage? Rip Van Winkin' perhaps? Jeez, I could've used this as a prime example for the Pow! book...
If you haven't already seen this (and if I missed it, chances are...), take a look at a most ingenious campaign for the next wave in all-inclusive mobile devices. Who needs an Apple iPhone when you can have a Pomegranate MePhone?
Don't want to blow it for those of you who will see it for the first time (click on the link above or the picture), but given the truly inspired approach, I can forgive the somewhat contrived connection between the device and the reason for its creation.
Once you get there, and get it, think of all the other ways--boats, lobsters, fish--the client could've TRIED to get your attention.
And think about what you've done that is STILL getting attention one year later.
Too late for the book indeed. But definitely an add to the Pow! speeches.