One of the questions I am most frequently asked is:
"How's the Pow! book going?"
My answer usually is this:
"Dan Brown or Malcolm Gladwell ain't shaking in their boots, but what I lack in sales power...I make up in impact."
What I've discovered is that Surprise is an acquired taste...like Maker's Mark bourbon, or Tom Waits (essentially, the same thing, but I digress). I suppose if I can borrow a slogan from Alexander Keith's Pale Ale:
"Those who like it, like it a lot."
Case in point is this email I got from Matthew Aligaen-Cua, an entrepreneur and student of Applied Chemistry at Ateneo de Manila University in the Philippines. I've cut it down a bit, but tried to leave in his unbridled enthusiasm (so please excuse his intermittent grammar miscues, as it doesn't seem that English is his mother tongue) :
Hi Andy,After months of search your book here in the Philippines I finally got hold of it ! Woohoo ! And I'm blown away by your book. I must say this is one of the rare books that stops me to reach out for a pen and paper to write down stuff and ideas that is coming into my brain !I just turned 21 and about to graduate from college and pretty much went all in loaning $30,000 to start a new company, everyone is pretty shocked to know what I did. WTH Matthew! is something that I keep on hearing and well sometimes it gets to you and thanks to your book I feel energized again.I usually come up with crazy ideas and often apply it like start free photocopying for students (and actually making money out of it). Your book made what I did make sense even more and your book also gave me a few tips on how to create more POWS! and actually implementing it.Cheers,
Below is a picture of Matthew, a kid who has pride in his country and is busting butt to succeed within some less-than-ideal parameters there. And check out the free photocopying business he launched. (But baseball cap with a suit? We need a wardrobe consult, my friend!)
So no, I ain't no Gladwell or Dan Brown or Tom Peters.
But it's stuff like this that makes writing the book more than worthwhile.