Well well, what better way to start a week than with a kindred spirit who embodies the spirit of this blog...and mixes it up with profit potential.
Such is the story of Maya Gilbert who, along with two friends, has put together a company called "Surprise Industries," which--as she puts it--"crafts surprise experiences in NYC." (To paraphrase the ancient Red Rose Tea slogan, "Only in New York, you say? Pity..."). According to Ms. Gilbert, she got the idea by visiting the Something Store (found here and featured in my Pow! book), but said that the real, word-of-mouth-generating win would be from concocting life-altering experiences instead of a random product at your doorstep.
Sound crazy? Well, these guys seem to be busy planning everything from flight school to sword swallowing (check out their insanely busy schedule), and you never know what you're embarking in or on...until you get there.
Response has been great, so check out the video below (which does a way better job of selling the concept...and the thrilled delightful response to it).
And then hit Maya up for a franchise for your town.
Surprise Industries Teaser from Surprise Industries on Vimeo.
