Andy Nulman: Pow! Right Between the Eyes: Profiting from the Power of Surprise
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By now, you may have seen this, but even if so, it's brilliant, deserves another view...especially since it espouses one of the nine key tactics of generating Surprise, namely "Look In The Rear-View Mirror" (a.k.a. Do Things Backwards).
Enjoy. And much thanks again, Pierre!
Posted by Andy Nulman on December 10, 2009 in Pows! | Permalink