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Books Beside My Bed

  • Chip Heath and Dan Heath: Made To Stick

    Chip Heath and Dan Heath: Made To Stick
    Roger Von Oech called this one months ago; "The next 'Tipping Point'," he enthused. While I don't think the Brothers Heath will make as much of a social dent as Malcolm Gladwell, their book is much more relevant as a "hands-on" tool for any marketer (and makes a compelling case for the infusion of Surprise. Thanks guys!). Taking their own advice, Chip and Dan make a handful of powerful points, and do so simply, interestingly and eloquently. Along with the Sernovitz book, this is my bible for many of my new business endeavors, as well as for the fundraising campaign my wife and I are leading for our son's school. A real find! (*****)

  • Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking

    Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
    Andy is smart. He's getting people like me, and hundreds of others I suspect, to talk about his book. How? By being simple, to-the-point, no-nonsense, but most importantly, pertinent. Fewer anecdotes than "Citizen Marketers," but more of a practical How To manual. He's the reason every one of my posts have an "Email This" link. (****)

  • Daniel Gilbert: Stumbling on Happiness

    Daniel Gilbert: Stumbling on Happiness
    More than I bargained for here. Thought it would be another treatise on "How To Be Happy," but this is more of a "Why" and "How Come." Incredibly well-documented and a breezy, whimsical writing style that almost speaks out loud. His Harvard students must have a blast. (****)

  • Ben McConnell and Jackie Huba: Citizen Marketers

    Ben McConnell and Jackie Huba: Citizen Marketers
    A lot of common sense and stuff I aready knew, but I love the way they neatly package the User-Generated Comment movement. McLuhan would be proud--we have become the message. (****)

  • Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love

    Paul Allen Smethers & Alastair France: Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love
    Read this? I devoured it in two days (interrupted only be the need to sleep). Very specific, but incredibly relevant to anyone creating tech products, like we do at Airborne. Written in a breezy, accessible style (despite its subject matter), the authors' melding of the standard product S-curve and a broken-up consumer adoption funnel is pure genius. What a find!

  • John Perkins: Confessions of an Economic Hit Man

    John Perkins: Confessions of an Economic Hit Man
    Just started, but needed a tale of international greed, corruption and badness to get over Mitch Albom.

  • Mitch Albom: For One More Day
    Give it up, Mitch. You had a good run with Morrie, but this is lame. I read this on the seventh anniversary of my mom's untimely death, and couldn't even force half a tear through my ducts. One's gotta know when the cow's out of milk, and your moo factory has run dry. (*)
  • Tom Standage: A History of the World in Six Glasses

    Tom Standage: A History of the World in Six Glasses
    Not as eye-opening as The Victorian Internet (his previous), this is still a wild romp through history, showing the progress of man via six vital liquids. Blood would've been an interesting #7... (****)

  • Gavin Weightman: The Frozen Water Trade

    Gavin Weightman: The Frozen Water Trade
    Brilliant and unsung. The story of Frederic Tudor, who chopped up the frozen lakes of Massachusetts and sold the result to the West Indies. Ridiculed, committed to an asylum and bankrupted, he eventually saw his dream come true, introduced the concept of refrigeration and changed the world. Thanks to him, I can play hockey indoors. (*****)

  • Seth Godin: Small is the New Big

    Seth Godin: Small is the New Big
    I am a Seth Godin junkie. I buy just about everything he puts out. While I get off on a lot of his ideas, I get off even more on the way he has built himself into a cottage industry. At this point, he could get lazy, but I'm amazed at his consistency in coming up with gems and staying poppin' fresh. (****)

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March 11, 2007

Farewell to a Friend

True story.

In the early 1800s, a man goes to a doctor in London.

"Doctor, I am depressed," he moans.  "My existence is dreary, I suffer from melancholy, there is little reason for me to live.  Can you prescribe me some medicine?"

The doctor looked at his patient and smiled.

"There is no need for medicines," he said.   "What I suggest is you go see Joseph Grimaldi, the clown, at Covent Garden.  He is the cure for all that ails you.  See him, he will make you laugh like never before, and all your worries and sadness will vanish!"

The patient leaned in.  "Doctor," he said sadly, "I am Grimaldi..."

I share this with you, as I have just learned that an old friend, Richard Jeni, has just committed suicide.

Shot himself. Jesus Christ...

Another true story.  Sadly.Richardjeni_1

Richard and I go back a long, long way.  Over two decades ago, I booked him for a Just For Laughs Gala, and he brought the house down.  His talent and charm were oversized, and after spending two weeks with him in Melbourne, Australia, I convinced him that he was the obvious choice and should take a giant step to inaugurate a new Festival concept, the one-man comedy concert.  His "Boy From New York City" show in 1988 marked a new direction for the event, and gave Richard both a mega-hit and an image he would exploit for years to come.

He was, without question, the best "pure" stand-up comic I have ever seen.  Smooth, elegant on stage, a brilliant mind and wickedly funny.  Unfortunately, he wasn't satisfied being the best of his genre.  Always contemplative (we spent hours in the mid-'80s discussing the unjust ways of the world, at first on the balcony of his high-rise condo, and then, after he hit it big, at the expansive pool area of his hill-top home), Richard's curious and profound soul-searching soon led to depression.

I last heard from him just before Christmas.  His assistant tracked me down for my new coordinates.  Two weeks later, I received a card, but not the standard holiday greeting; it was one that made a sizable donation to charity in the name of all his recipients.

It's ironic--and I feel guilty--that yesterday I laid down that happy post about positive thinking and within it, an over-generalized description of a comedian's psyche.  "Miserable, vindictive and depressed," is how I described it.

And today, this.

What a pity.  What a waste.   

Finally, you found peace, my friend.  So sad that this is what it took for you to find it.

One less cure for all that ails us.