How do you sell something as sucky as chocolate milk to a generation of kids playing Grand Theft Auto and watching Saw DVDs?
You make it EVIL that's how.
By launching a campaign the antithesis of those clever yet benign “Got Milk?” ads, Quebec’s Federation of Milk Producers and BBDO (four floors downstairs from us at Airborne Entertainment) have not just won top honors at advertising's prestigious Cassie Awards, but saw a 17% increase in sales of the gooey brown stuff.
The ads, which outraged many (so three cheers from the gang at Surprise Central!), showed that chocolate milk was actually created by crushing, chopping and microwaving chocolate bunnies and doggies (which explains all those facetious “Lost Pet” posters plastering city telephone poles and fences throughout the summer).
See the results and do the dirty work yourself at www.mechantchoco.com (“Nasty Chocolate” for those of you not fluent in the language of Moliere).