Coolest product of the year so far, and one that plays on every kid's supreme fantasy:
Stride Rite's
Wham-O
Superball Shoes!
What could be more exciting than sneakers that incorporate "SuperBall Zectron technology for extra bounce in the sole"? (Flubber perhaps, but I digress...)
The only bummer comes from StrideRite's vp marketing Phil Risinger, who admits, surely under duress from the company's lawyers:
"Don't worry. Kids won't be leaping tall buildings. Each pair features lugs on the sole to keep kids from defying the laws of gravity."
Thanks Phil. Next thing you'll be telling us is that there's no Santa Claus...
BOING!