From someone who knows well the profound importance of Pow!, (her eponymous ad agency lives loud with its BANG! philosophy) Linda Kaplan Thaler gazes into her crystal ball in the most recent Fortune Magazine and sees Surprise in 2008's political campaign ads:
"They'll all have to ante up the 'E' factor. We have become an entertainment-centric society, where the path of least resistance is the one that amuses or startles us most."
Just don't leave any of them unattended around Boston, okay?