Saw this on CBS Sunday Morning while pounding the elliptical machine at the gym (the headphones were cranked to Arcade Fire, but luckily, the closed-captioning was working).
Taken from the show's annual "Money Edition," the adage sums up the Pow! philosophy in a mere five words:
Be New...
or
Be Through.
Sounds a bit like the classic "Innovate or Die" dictum, but to us at Surprise Central, innovate connotes incremental improvement, while New means starting all over again...and again...and again.