Holiday Inn.
They useta be the ENEMY.
The one with the heretical, anti-Pow! slogan: "The Best Surprise is NO Surprise."
Times are changing, though. Hallelujah! They are beginning to see the light.
This from Peter Gowers, Chief Marketing Officer of the InterContinental Hotel Group (IHG), parent co of Holiday Inn:
"We think a company scripting service is a bad thing. Our aim is to deliver personalization with personality.
"We give (40,000 IHG staff) an introduction to the brand, but leave them a lot of latitude with how to interpret it.
"You can bring about consistency, but you also get a personal stamp on everything we do."
One small step for Surprise; one giant leap for Holiday Inn.