I'm sunk!
As per the post below, I just checked out who I'm up against in the opening round--legendary Edelman exec Steve Rubel* and his influential Micro Persuasion blog.
I don't need a slingshot I need a Howitzer!
*Not to be confused with the Studio 54 / hotel guy Steve Rubell. Him, I could take with both hands tied behind my back while wearing a pair of stiletto heels...