And speaking about April Fool's Day, I thought this was a big one when discussed at the Seder table earlier tonight (well...last night, as it's after midnight), but a quick Blackberry check confirmed its authenticity.
Manischewitz, the quintessential Jewish foodstuff company, is giving away a cool grand in cash to people who find an "Afikoman" instant-win certificate inside its special commemorative, five-pound, $11.99 boxes of matzah.
The promo, which runs until May 8, is part of the Kosher co.'s attempt to "move more mainstream."
Which, I guess includes the giving away of bread during Passover.
(Call a rabbi if you don't et the significance. Or if you're still pondering what an "Afikoman" is...)
