Craig Yoe is one of the most creative guys I've ever met. He's an artist, a speaker, a designer, an author and dresses so outlandishly he makes me look like an Amish Pastor. One of the main reasons I go to the Licensing Show every June in New York is to see what new this wacko and his astoundingly innovative studio is up to.
My colleagues at Airborne have been doing some work with Craig and co., and this week, he caused the type of buzz not felt around the office since Hallowe'en.
As a thank you for our business, Craig sent along a hand-signed note, along with his latest book, the 400-page A Million Thanks.
Now we get notes and books all the time, but this one made the rounds,
from desk to desk, even over to the company's darker, more serious
"admin and ops" side. And delighted everybody in the process.
What's so special about Craig's book? Well, it's as literal as a book gets: as the title says, it's page after page of the word "thanks," a million of 'em (how'd you like to be the poor proofreader on this cornea-crunching project?). Fittingly, it was released on April 1.
Congrats Craig, may you sell a...few hundred thousand of 'em!
As a token of my appreciation , I will send you a copy of my latest book. It's totally blank.
And it's called: Aw, It Was Nothing.