Major League Bummer

Pardon the pun (you’ll understand why soon), but…bummer!

For the first time in seven years, I won’t be in New York traipsing about the massive Licensing Show for Airborne Entertainment. What’s keeping me home is a minor medical operation I have to undergo (see this Thursday’s post), but that’s not the bummer.

The real drag is that I will miss Craig Yoe’s somewhat cracked, very cheeky stunt.

Craig, the owner and chief creative bonkbrain at YOE! Studios has been lamenting—and rightfully so—how traditional and dull the once wild ride of the Licensing Show has become.

This year, he’s decided to do something about it. Here’s an email I got from him last week:

Yo, Andy!

I love the Licensing Show and the great people who run it, but we've been talking about how to make it even more fun.

OK, here's my Big Idea:

1. First thing Tuesday morning (tomorrow!) come get your YOE! Studio Th0ng at our booth #1549 (see a pic of the th0ng above).

2. Scurry to the restroom and put it on--under your clothes.

3. At precisely 12 o'clock noon everyone is to stop what they are doing and drop trou and sing in unison (to the tune of "Ding Dong, the Witch Is Dead") the following lyrics:

Ding dong, show your th0ng,
It feels so good, it can't be wrong.
Ding dong, show the world your th0-o-n-n-n-g-g-g...

4. Then at the conclusion of the song hug your neighbor and then un-drop your trou and continue on with the all-important task of being a licensee or a licensor (or a supplier to those folks like YOE! Studio). That's it! It's that simple.

This will be SO COOL! Imagine, people from many different countries, people of different color, people of different ages, people of different shapes and sizes all united together singing and celebrating our "th0ng-ness." Being open, being free, not only dropping our trou, but dropping our pretensions, dropping our inhibitions, dropping our darn pride that keeps us apart. I'm getting all choked up just thinking about how wonderful this is going to be as I am sure you are, Andy.

You're welcome.

Craig Yoe (~;O#))>

YOE! Studio

Will it work? Gee, I hope so. I’ll have the Airborne folks in attendance try to eye-witness and snap a photo or two.

But no matter what, it warms the heart of all of us at Surprise central that people like Craig still exist…and are willing to try and convert industry tight-asses into collective bare-asses.

A word of advice to Craig: Buddy, you’re playing with Supreme Pow! I know the folks who attend the Licensing Show. You’d better put the Paramedics—and your lawyers—on red alert.

Good luck!