There are ways to sell fruit.
Then there are ways to make you WANT TO EAT fruit.
Huge difference.
Supermarkets, corner Delis in New York, most fruit stores sell fruit. They prop up the cardboard boxes, spray a little bit of water for freshness and gloss sake, maybe aim a light or two at the stuff and let you pick away.
Then there's this very special fruit store we ran across in Casole d'Elsa, the teeniest of mountain-top towns in Italy's Tuscany district.
How could anyone resist?
I couldn't, and as silly as it sounds, I chomped down on one of the most memorable peaches in my life. No need to squeeze, no fears of it not being ripe; the display captured my attention and earned my faith.
And I hope it inspires more than just this here blog post...