In its pursuit of championing the element of Surprise and the use of Pow! in selling products, concepts and ideas, this blog has pointed out dozens of relevant and effective examples over the past year.
But the great power of the unexpected need not be limited to consumer goods and services, nor to all things "cute" and cool.
To see what I mean, check out the website for a unique and somewhat disturbing summer camp for kids called Camp Okutta (found at www.campokutta.com).
This was sent to me by Teresa Beenken (one of the heads of the National Speakers Bureau, the agency that represents me to open my mouth on stage), who was turned onto it by Dr. Samantha Nutt, another one of her clients and one of this planet's great do-gooders.
Spend a few minutes and click around the site.
Then you'll understand Dr. Nutt's connection.
...and how Surprise can be used to reach into hearts and minds, not just wallets.