Not only do little things mean a lot, but little things can buy a lot.
Check out this photo of the two different entrances to the Chicco store in Milan.
The folks at Chicco know the three-fold benefit of providing a separate, smaller and funkier door for its junior clients; the raison d'etre for their business.
1) The tykes will beam with pride having their own entrance
2) Moms will think that this is the "aw shucks" cutest thing on earth
3) The store will be reknowned as "The one with the little door for kids"
Years ago in Montreal, the Brown's Shoe Store used to have a slide that took you downstairs to its kids department. The lunacy and the noise may have been a pain in the ass for people working there, but there wasn't a kid in the city who didn't know about that slide (and this WAY BEFORE social networks!), and who didn't pull their parents there so that they could try it...again and again and again.
So look at the photo again, and then go to your nearest Toys 'R' Us or kids specialty shop and see what--if anything, but you know it's probably nothing--they are doing to directly relate to their diminutive target market.
(And if you do come across something Surprising, send along a photo or description for the benefit of FOPs all over the world.)
P.S. I was a little bummed out knowing that I could still fit through the kids door...