I read it every two weeks, cite it quite often, but here's an article from the uber-respected Marketing Magazine I won't be quoting from any time soon...due to redundancy issues:
(To read the entire rant in a more eye-friendly manner, click here.)
Big shout out for Danny Kucharsky for corralling all my wildly-spouted words (jeez, that Suzanne Somers story still comes up after all these years). And Dan Ward, your book gets yet another plug! Jeez!
On a serious note, when the concept of Pow! Marketing is treated with such prominence in such a prestigious and widely-accepted journal, you know we're onto something here at Surprise Central.
Today, Marketing Magazine. Tomorrow, a major publishing house!