If Bob Dylan were dead, he'd be spinning in his grave, but the new King of the Counter-Counter-Culture is becoming a marketer extraordinaire.
Purists will howl (subtle Allen Ginsburg reference, but I digress), but the buzz on his latest marketing missive has been quite positive. I sent this to the staff at Airborne, and the reaction was a mix of in-the-know delight from the over 30s, to "Cool, but who is that guy?" from the kids.
The more I say, the less Pow!erful this is gonna be once you head over, but check out this ingenious blend of old school charm and new-tech marketing savvy. Away you go...