I don't know Gideon Rosenberg, but he's running for a seat in the local school board elections this week.
Now, school board elections draw minimal levels of participation. Posters promoting candidates are--well, at least in my neck of the woods--drab, dreary, grey affairs, with dull photo surrounded by way-too-much text that nobody cares about.
The only way to make these less visually appealing would be to make them transparent.
But--taking a cue perhaps from Pow!'s most recent diatribes about standing out--Gideon has found a way to separate himself from the pack.
Instead of the standard "look into the camera" headshot pose, on Gideon's poster, he is reared back, face plastered with a Cheshire cat-swallowed-the-canary-like grin. A little weird, and somewhat disconcerting, but undoubtedly an eye-opener compared to the sameness of his competition one sees while driving through our neighborhood streets.
Good luck, Gideon. If you don't win, at least you have a future as a dental model.