No flimsy pens, flashing pins or cheap mints for Scott Pinizzotto's Brondell bidet company at trade shows.
Capitalizing on the Green environmental boom, Pinizzotto is handing out rolls of toilet paper as promo items at trade events; a 30-cent item with a million-dollar impact, thanks to a label-wrap emblazoned with his company's challenge:
Let This Be Your Last Roll
The label also lays out a host of stats, including the one which boasts that Brondell's bidet "reduces toilet paper use by 100%."
The concept of bidets hasn't really caught on yet in North America, but anyone who has spent any time in Japan over the past few years comes back singing the praises of the heated, multi-jet-nozzled seats-and-bowls (see below), which do everything but play the national anthem and pat your butt when you finally stand up.
But let's face it folks, Green and hygiene issues aside, these things make you feel better than a long walk through a short Red-Light District. You'll replace your magazine rack with War & Peace...and the entire Time-Life Library...of everything.
But this ain't just bathroom reading. Brondell bidets have been featured as one of the 100 Cool Gadgets in Wired Magazine, and the company has raised funds from prestigious investors like Mark Cuban, who knows something about being a major pain-in-the-ass...
...and now, about how to soothe one.
