Kudos to the folks at GoSmile, the teeth-whitening system which recently entered the Pantone Matching System with a shade called "GoSmile White."
(I used the stuff earlier this year, and while the ampoules were cool, the toothpaste--while outrageously expensive--was out of this world. Worked pretty well, too.)
Jeez, you can't ask for better marketing than that, being the standard-bearer for the color white. I bet the detergent marketing people at P&G are kicking themselves for missing the boat on this one...
Along with Tiffany Blue, UPS Brown and Target Red, GoSmile White is part of the new breed of corporate
"sponsored" shades; the natural progression, I suppose when we've run out of inanimate objects to name colors after. I mean, which came first, the colors Peach and Avocado, or the edible orbs they are named after? Yet another question for the ages...
If this keeps up, Kenneth Cole Black may be "the new black"...
And let's not forget about Pow! Crimson...