Just finished preparing my whopping Year-End Pow!-in-Review post (see last year's here), and one of the constant messages of '07--one imperative in the creation of Surprise--was the need to stand out. Here's yet another example of what happens when you do:
At this time of year, we encounter (and, unfortunately, usually ignore) countless "Don't Drink and Drive" warnings. Too bad more of 'em aren't written by Ken Rossignol, the editor of a Maryland newspaper called St. Mary's Today. In a recent edition, the ballsy Mr. Rossignol, who's brother was killed by a drunk driver in 1975, published the following ad: Unconventional, indeed...but gets the point across with a gulp.
Sadly, someone will be taking him up on his offer, but I betcha the pool from which he chooses a winner is narrowed down by this Pow!erful approach.
Reminds me of the equally gut-wrenching, and way more graphic, ads put together by Canada's Workplace Safety & Insurance Board.
Their message--that all accidents are preventable--is driven home by TV spots and print ads (like the one at right) that feature horrific visuals more at home in films like Hostel or Saw III.
Check 'more of 'em out here...if you dare.
And...uh, watch out for drunk drivers, slipping sous-chefs, heavy machinery and other dangers this holiday season.
You've been warned. And successfully so, it seems.