King Kong ain't got nothing on Target Marketing and Communications, who put together a (relatively) inexpensive but monsterfully Pow!erful campaign for its client, Wallnuts Climbing Centre.
The agency purchased a zoo-full of suction cup-pawed stuffed monkeys, outfitted them in WallnutsClimbing.com t-shirts, and stuck them to windows in very visible, but hard-to-reach places throughout St. John's, Newfoundland. (Check it out at right.)
Stuff like this has backfired in the past (remember the kerfuffle in Boston over the Adult Swim bomb scare?), but who's gonna complain over something so clearly identified and undeniably cute? Buzz has been loud and heard wide, as the clever initiative has the city (please stop me!) going bananas.