Been a week, and the response has been nothing but unanimously positive, so big thanks and kudos to Airborne's Scott Brooks who not only re-designed the Pow! site, but gave it its unique visual personality at launch back in October, 2006.
Not did he capture the volume this site needs to generate, but Scott also played to the fashion victim in me by incorporating my logo into a Louis Vuitton-like repetitive pattern along the sides.
Not only is he is visual whiz, but Scott is a renaissance madman of multi-media. Check out his musings and video work at his Powerjuice blog (particularly the video he did for our Christmas party).