One of the great rules of showbiz, and of smart retailing, is “Play To Your Audience.”
On stage or on sale, knowing your market mitigates your risk, and minimizes the noise that could pollute and/or hamper the delivery of your message.
Or of your dinner.
Here’s what I mean—while vacationing in Vail, out of a slew of glossy promo mags and pamphlets left in our condo, my two sons honed in on a company called “A La Car Restaurant Delivery Service," which stuck out like the proverbial sore thumb.
While a multi-menued, one-stop delivery service is commonplace in most major markets, the Pow! of the opulent Vail twist is that these guys deliver their restaurant or grocery orders in a Porsche…
…well, if you can believe the image on their menu magazine (that's it above).
Jeez, imagine the tip you’ll have to drop to impress these guys…