I'm just about to host my first roundtable at the Shop.org Innovation conference, and after listening to people like Andy Sernovitz, QVC's Bob Myers, Mitch Joel and Carrie Johnson of Forrester Research, I realized that--particularly after such a lemon-sucking holiday season in retail--that "Business As Usual" is a guaranteed route to failure.
In fact, these days, to make a dent on the bottom line AND in consumer's minds, we need to gravitate towards (he says coining a phrase, thank you very much):
"BUSINESS AS UNUSUAL"