Go figure. Just as I ream out American Express and its Gateway Plus Buyer "Protection" (!?!) Program for making me act like a trained circus seal to claim 325 bucks, I get this unsolicited card from the company:
It comes from Denise Pickett, President of Amex Bank of Canada, and it celebrates our "long-term relationship," expressing "gratitude for your demonstrated confidence in your American Express Card" (the card, yeah; Gateway Plus, no...but I bitterly digress).
Anyway, like any really great greeting card, this one comes with an additional bump--a $25 gift voucher from Chapters/Indigo (so you see that they've been looking where I spend my money). Another great Pow! moment.
Too bad I still have the Gateway taste in my mouth (and now I'm down only $300), 'cuz this is supreme Surprise marketing; unexpected, small in stature but big in effect, something I'll talk about, and even more importantly, something I'll use.
Just hope it doesn't get lost or stolen ;)