As I'm set to head to Chicago tomorrow to speak at RAC for another foray into the world of retail for Airborne, I harken back to the Surprise giveaway hit at last week's Shop.org conference in Orlando.
It comes courtesy of the folks at Bazaarvoice, a leading social shopping data generation company (consumer reviews, Q-and-As and the like). No cheap ballpoints or chintzy contests at their booth; instead, this Austin-based company (obviously veterans of the showfloor circuit) produced a series of tongue-in-cheek tags to append and personalize those bland and clunky badges conf-goers are forced to wear.
They had a selection of about a dozen, and I managed to lift the following:
As I've said countless times in this space, big Pow! can be generated from the smallest source. And as these tags solicited smiles from everyone who saw them, more importantly, they also solicited cries of "Where'd you get them?"
And drove traffic to...well, you know where!