...then my friend Nick Rice is one of its head coaches.
Nick is a marketing consultant in Kentucky, and last week sent me a copy of his latest oeuvre "The Seven Principles for Attracting More Clients." While the doc itself is intriguing and well-written (and downloadable by clicking the link above), what really struck me was his analogy of "our game" (which he calls Marketing Ball) to that of what was once called The Great American Pastime (which some still call baseball).
Says Nick:
"Marketing Ball is built on the simple premise that everyone who is now a client was once a stranger and that the purpose of marketing is to build a relationship with a prospect until they feel comfortable doing business with you."
Or, put in a more visual manner...
Simple, isn't it? Gives a whole new meaning to "Getting to First Base," I suppose. Well worth your while to check out the rest of what Nick has to say, particularly his Pow!-worthy "ONEconditional Money-Back Guarantee" at his website.