They call it:
"Scenes of chaos and joy in public places."
I call it the living embodiment of the spirit of this blog.
Check out the wonderfully devious work of the renegades who call themselves "Improv Everywhere."
It's everything I'd want in a Surprise--brilliant planning, flawless execution, over-sized impact and the catalyst for stories that will generate word-of-mouth and more footage for the Highlight Reel of Life. (Jeez, that's two Highlight mentions in less than a week!)
Given my position at Airborne Mobile, my fave has to be the Mobile Desktop operation. Just check out the delight on the faces of some of the Starbucks client bystanders.
This ain't just frivolous fun; Improv Everywhere is being taken very seriously by old media and New Museums. And I'm sure, somewhere, marketers are looking in to see how they could capitalize. Hold tight, IE-ers!