Am totally enamored with the new MasterCard campaign, which gives its chestnut "Priceless" slogan--and the spirit of Surprise marketing--a new spin.
In association with a number of Conde Nast magazines (including Wired, The New Yorker, Architectural Digest, and other faves of Surprise Central), the credit card is giving away Pow!erful prizes like a first-class trip to all the seven wonders of the world or an original, commissioned portrait of you by artist Julian Schnabel.
What makes this all the more special is the promotion's modus operandi--nothing to send in, no user-generated videos to make...just crack open the sealed envelope to the four-page spread in the April issue of the aforementioned magazines and, a la the Oscars, see if you've won.
As the picture below sadly proves, I've been reading lots...and winning not .
Which is why there will be no post tomorrow. I'll be too busy stealthly trawling through magazine stores across this great land of ours. Or, put another way...
Paying for thousands of copies of magazines:
$2,212,756.00
Opening envelopes while the clerk isn't looking:
Priceless