Here's a stat that knocked me out, and speaks volumes about how to do business in these tough, specter-of-recession times.
The Montreal Alouettes, a CFL team with a mere $18 million in annual revenue (part-of-a-drop in the bucket in the magna-million-dollar world pro sports), makes over 600 public appearances a year in an effort to strengthen its grassroots community relations. Lemme reiterate:
Over 600 public appearances a year!
That's about 1.7 appearances a day, every day, per year, at schools, churches, factories, lunchrooms, community centers, etc. by team players, execs and/or cheerleaders. I got the stat from the team's VP Marketing and Communications Claude Rochon at a recent marketing conference (hey guys, only 599 more to go!).
And that's the definition of grinding it out, yard-by-yard, taking nothing for granted. No wonder the team sells out every game.