On one hand, this is parental gloating, but on the other hand, with a national newspaper, a very progressive job-seeking process and the ubiquitous Seth Godin involved, this has great Surprise marketing cred...thus belongs here.
Check out this article about my elder son Aidan's "non-traditional" job hunt for a gig with the aforementioned Mr. Godin, then click over here to see what he did to rise up to Seth's challenge. (By the way, the job offers are starting to flow as this post is written.)
Below is the cover page for his pitch. Subliminal, yet audacious. Or is it the other way around? ;)
