You don't have to be a multiconglomerate, a member of the Fortune 500 or running for elected office to benefit from a snappy slogan or corporate catchphrase.
Case in point was a veteran shoeshiner I had the pleasure of doing business with recently in Las Vegas. When he was done reviving my worn boots into sparkledom, I asked him how much I owed him, and in a sing-song rhythm worthy of the ad industry's top jingle-writers, he said:
"The shine is worth eight...
any more would be great! "
In this era of uber-branding--both corporately and personally--is there any reason NOT to have some sort of short sobriquet to be remembered by? Costs nothing...and could be worth a fortune.
P.S. Yup. Of course I have one. For years, my own personal slogan has been:
"The Somewhat Smarter Smart-Ass."