On the road, and trying to change the world, once again...
As you read this, I'll be busy hosting a highly-focused, boutique conference in Toronto, namely Strategy Magazine's Mobile Marketing Workshop. As a pioneer in the field, my company Airborne Mobile has been at the forefront of mobile media since the year 2000, but these days, with major brands and ad agencies starting (and that's the operative word: STARTING) to understand the value of this most direct and personal channel as a marketing tool, the stakes are a lot higher than the act of downloading wallpapers and ringtones.
One of the inherent early problems has been the lackluster nature of most mobile campaigns. While the industry is now (as I like to say) "learning to crawl before it can limp," there is a definite need for some Pow! to engage the customer and ensure that mobile marketing is embraced and not eschewed. The future starts now.
Well, let's see what the day brings...