Great Surprise marketing, but I tend to wonder if ESPN, in sucking up to fans in LaLaLand, isn't pissing off a whole bunch more in Beantown.
Their worry, I suppose, but a bright and bold move nonetheless. To welcome off-beat slugger Manny Ramirez to the Dodgers, ESPN--via their agency Ground Zero--sockbombed Laundromats across L.A. with hundreds of single red socks, like these:
Their worry, I suppose, but a bright and bold move nonetheless. To welcome off-beat slugger Manny Ramirez to the Dodgers, ESPN--via their agency Ground Zero--sockbombed Laundromats across L.A. with hundreds of single red socks, like these:
Perfect metaphor for a guy who's always been a solo type of player in a team game...and often seems lost.