About a year ago, Dennis Catalfumo had his balls bust big time when his guerrilla campaign for Adult Swim backfired in Boston and caused some major grief and backlash.
Today, Dennis and his colleagues from Interference, Inc. are doing the Surprise marketing thing for prestigious people the likes of Philadelphia's Franklin Institute, getting this type of complimentary coverage for it...
...and further vindicating the power of Pow! in the process. Nicely done, Dennis!