Despite the fact that I vehemently disagree with his front-cover quote ("Guys don't wear orange or citron") and am living proof to the contrary, the Fortune Magazine story on fashion magnate and J. Crew CEO Mickey Drexler was notable for all of us here at Surprise Central due to this very astute quote, vindicating our oft-repeated call for a continually expanding the boundaries of delightful extremes:
"Designer goods have become too available,
either through their own distribution
or through logo counterfeiting.
The more you see of anything,
the less special it becomes.
"It's like the first slice of pizza vs. the sixth.
The first you're like 'God, this is amazing!'
The sixth you're like, 'Enough already'."
Think of your business, and where you are on the newly coined "Pizza Scale of Pow!" Are you on that first, piping-hot bubbling slice, or that coagulating, tepid sixth?