Alright my loyal FOPs* and FOPETTEs*, Labor Day may be over, but it's time to put you guys to work.
To be more specific, you guys who want to embark on a mission with me and work together to do something unique, special, wild, great...and greatly appreciated.
As you know by now (perhaps ad nauseam), Pow! The Book is coming out in exactly six months. And given the nature of said book--exploiting the element of Surprise in marketing--it requires some mighty Surprising marketing tactics to help exploit it. In other words, I don't think the perfunctory websites and press releases are going to do the trick.
I've come up with a few such tactics myself, but given the collaborative nature of Web 2.5, given your passion and intelligence, given that I am a firm believer in "The Wisdom of Crowds," I realize that I could do a whole lot better working with you than working at you.
So here's the deal--with your interest (and most likely your career) in marketing, what I'm looking for are those ideas that you always wanted to do, but for some reason couldn't and didn't. Maybe they'd be right for the Pow! book.
I am looking for you, if you are amongst the frustrated, the beaten down, the downtrodden, the "stuck inside the box" and those whose envelopes are constantly being pulled instead of pushed.
My book is looking to embrace, and put into play, your way-way-way out-there ideas for it; the type your employer was always too conservative to go with you on, the type that you may have been afraid to bring up, the type that nobody in their right mind would ever even contemplate. As you should know by now, I am in my left mind.
Here's the plan: We've got a book to market. There's a small budgetary wallet to fund some of the outlandish things you may come up with, but not a whole lot (think like a guerilla, not the Pentagon, please). If you'd be so kind, and so bold to help out, drop me a quick email outlining your Pow! marketing idea at andy@andynulman.com
Over the next three months, I'll post your most do-able and/or the most
daring, and hear out the rest of us on them. Then, once the devil's
advocates have made their case, and the hole-pokers have finished
jabbing, we'll put some on them into play...
...and wait for the ensuing explosion!
By the way, what do you get for helping? Good question. I'll have some free copies of Pow! The Book
and some other cool merch that I am busy gathering. But let's face it,
if either one of us would be doing this for the money, we'd be doing
something else. I can offer you BLARING CREDIT,
eternal gratitude, and the respect of your peers. And maybe a case
study that will convince your boss and/or clients to do your next "We Can't Do That!" idea.
So ladies and gents, break open that lock-box. Comb through the slushpile. Bang your head against the wall. I need ya! The Pow! Book needs ya! And I can't wait to work with you!
*For the uninitiated, a FOP is a Friend Of Pow, and a FOPETTE is a member of the FOP Youth Wing.