Spent part of the holidays reading Karen Armstrong's heady but fascinating "A Short History of Myth," and came across a majestically eloquent explanation of the need for constant Surprise. To wit:
"Every day
we are forced
to die to the self
we have already achieved"
we are forced
to die to the self
we have already achieved"
In other words, the "same ol' same old" leads you the the precarious position that companies like Starbucks, GM et al find themselves in today.
Re-birth. No longer an option. A necessity.
Uh, look at the calendar...what a perfect time to start, n'est-ce pas?