This example of great, unexpected Pow! comes from Randy Ovaskainen, our Sports Products MVP here at Airborne Mobile.
"Just got a text message from Telus…I get free unlimited local calling tomorrow for my birthday."
Checked the Telus website, and this "Extra" is buried in the fine print on one of their pricing pages. This is not one of the drivers they use to sell phones or plans.
But I checked the Blogosphere, and found lotsa buzz on the unexpected treat, particularly for those like Randy who got the text message...and probably rung up some free minutes telling others about it.
Now this one silly treat will probably not be the reason of choosing one carrier over another. But it is mos' def a reason to speak joyfully about a wireless carrier, and how often does that happen these days?
So for putting some Happy into birthdays, Telus gets props from Surprise Central.
Little things mean a lot. If a mega-conglom like a telco can do it, what's stopping you?