Every January, it's the same thing.
We make resolutions, and don't keep 'em.
Especially ones to "lose weight" and/or "get into shape."
Knowing this, gyms and fitness centers everywhere trawl for human fish who will sign up for a year's membership in January...and not show up again as of February (until they sign up again next January...well, you get the drift).
All this makes David Siscoe's proposal even more worthy of praise.
Pure Pow! at its best, the Montreal fitness expert (that's him above) is offering the out-of-shape and overweight a FREE membership to his gym--an INDEFINITE free membership, no less--with only one small catch:
three times a week
Actually, to make it easier and accommodate travelers, David is averaging out the visits to 13 a month. Keep showing up and keep shaping up on the house. Drop below the bar and your membership becomes a paying one.
As David told the Montreal Gazette, "People say they want to work out, but they have no direction and no accountability."
And now, with an idea that's not just bold but benevolent, they have no excuse, either.
Well done, Mr. Siscoe!