As per yesterday's post about novelty, here's a sign I passed by on New Year's Eve in Spokane, Washington (on my way home from two gloriously snowy weeks at Schweitzer Mountain in Northern Idaho, but I digress...).
It's from a musical instrument store called Dutch's, and whether or not this is true, it sure 'nuff is a traffic stopper...and a brain-shaker:
A key example of both "Business Stupidity" and "Shock and Ahh..." two of the nine major Suprise Marketing tactics outlined in my upcoming Pow! book. While the antithesis of the lame "Best Quality at the Lowest Prices" drivel that taints so many marketing messages (does anybody really believe that twaddle anymore?), Dutch's approach may not be everybody's cup o' tea, but it sure is more effective than the innocuous "Happy Holidays" or "Sale On Now!" seen in virtually every other store window on downtown streets.