At long last, my Pow! book comes out this month, and with it the usual--or as you'll soon see, the unusual--onslaught of reviews, interviews and hyperbole.
So if this month's Surprise Central postings are permeated with an inordinate amount of inward attention and wonderment at the whirlwind of activity, I am asking you kindly and in advance to bear with me, as this is my first big kick at the can, and I'm trying to enjoy the ride.
So, that said, let the dance begin!
First up this week is a guest appearance with old friend Ian Halperin on his IanUndercover.com site (that's him at right) Tuesday night at 8:00 p.m. eastern. A New York Times best-selling author and award-winning, rabble-rousing investigative journalist (and believe me, he knows how to rouse rabble), Ian grew up around the corner from me, but is now an international renaissance man of pop culture. As we say back home, "Not bad for a St. Laurent boy!"
What started out as a live chat--the types he's already done with people like showbiz columnist Ted Casablanca and American Idol phenom Sanjaya--has now burgeoned into a full-blown net-cam talk-show, which I'll be doing from the comforts of my home office. Given the fact that I'll be prepping for an early Wednesday morning colonoscopy, this could be VERY interesting viewing. Check it out tomorrow night by clicking here.
Also on the interview sked this week is a chat with Beth Negus Viveiros of Chief Marketer Magazine. I trust she'll be a little easier on me than Ian will...
Coming up a little later on (May to be exact) is an appearance with Paul Williams in his Idea Sandbox Virtual Book Tour. Other books skedded this year include The 100 Best Business Books of All Time by Jack Covert and Todd Satterson, All You Need Is A Good Idea! by Jay Heyman and The Designful Company by Marty Neumeier.
Past participants in this "tour" include Seth Godin (with "Meatball Sundae") and Dan Roam (with "Back of The Napkin"), and lemme tell you, I'll be happy with a portion of the sales and attention heaped upon those two authors and their work.
Oh, the concept of a "Virtual Book Tour" is that I visit prestigious and powerful blogs instead of bookstores, so again, done from the comfort of my home office (but no scheduled colonoscopies in May, thankfully). Interested in being part of it? Visit Paul's Idea Sandbox blog right here.
Finally for today, another review. From a most unlikely source, namely "Professional Builder Magazine." (Hey, I'll take 'em from where I get 'em!) It's not as obtuse as it sounds; the preamble reads:
"Experts say the downturn is the best time to take stock of your marketing programs, your media choices and even your mission statement. Three soon-to-be-released books address how to build an organization that will make a difference in the marketplace."
Well, here's the review in its entirety:
Such is the secret to marketing success, suggests author Andy Nulman, a popular public speaker who has created two companies. The book is full of engaging cartoons and anecdotes that breathe life into his theories, and forewords are presented not by marketing gurus but by Craig Ferguson and John Cleese. (Surprise!)