The decor was sharp and simple. The food was wonderful. Wine list was adventurous.
But the review said: "The focus at Kitchenette is on playfulness." (Kitchenette is a new restaurant I tried this past week.)
Here's what it meant, and here's what people talked about:
It's one of the four key theories in creating Surprise--Little Things Mean a Lot. It's also one of the Nine Tactics--Take Things Out of Context.
A little unexpected merging of two dichotomous items, soup and popcorn,can be the catalyst to a lot of talk, buzz and "I gotta try it"s. Gotta go back there with a camera to show ya...
Meanwhile, what little things are YOU doing to Surprise, delight and inspire your customers?