Two, two, two Surprise-marketing tactics in one--Wear Virgin Contact Lenses and Take Things Out of Context--come together in the brilliant, kinda creepy, but ultimately effective ad for Frontline Flea & Tick Spray from the Jakarta, Indonesia branch of Saatchi & Saatchi.
This massive floor sticker in a Jakarta mall makes us humans part of the ad itself, and while interesting from ground level, the perspective takes on a certain power and majesty when seen from levels above. (Major props to Contessa Trujillo for this one.)
This is more than an ad; it's an interactive "attraction" that sends tourists and locals alike scurrying up escalators and elevators to take pictures, and most importantly, share them. In other words, you scratch my back...